Malcolm Gladwell is a bestselling author. In Blink, Malcolm transforms the way we understand the world within. It's about how we think without thinking and about choices that are made in an instant (blink of an eye). Those types of choices are not as simple as they seem. THe book delves into the question: Why are some people great decision makers and others are failures. Some people follow their instincts and win. Others end up making errors. How do our brains really work-in the office, the classroom, the kitchen and in the bedroom? Ultimately Blink reveals that great decision makers aren't the ones who process the "most" information but those who have used the art of "thin-slicing" (filtering factors that matter from a big number of variables).