This book describes the core principles and philosophy that have guided Jeff Bezos in building Amazon and Blue Origin. Included are: shareholder letters, speeches, interviews. The content of these elements are about his background, his work and ideas. Topics covered are: The importance of a Day 1 mindset, Why it's all about the long term, What it really means to be customer obsessed, Why culture is an imperative and How a willingness to fail is closely connected to innovation.